The family road-trip companion that turns dead miles into a game kids actually ask to play.
one plate at a time →
Three things, in order. Read these before you sign anything below.
iOS-first. License-plate hunts, photo bingo, sign-and-scavenger games, road trivia - pick-up-and-play, designed for a moving car and a short attention span. While you play, Switchback quietly logs the trip in the background.
Your trip lives on your device. When it syncs, it's end-to-end encrypted - we only ever hold scrambled data we can't read, and you hold the keys. No accounts, no ads, no tracking - and you can export or delete everything in one tap. You pay at most once, never with your family's data or attention.
◆ The keys live on your family's devices - so only you can ever read your trip. Not us, not anyone. ◆
When the trip ends, Switchback lays out the whole journey - route, photos, plates caught, who won what - as a printed keepsake book. The real product is the thing on the shelf, pulled down years later.
Somewhere between "are we there yet" and the seventh hour, the road becomes the enemy. Switchback flips it. The miles become the game - spotting plates, hunting signs, racing the photo board - and the backseat goes quiet for the right reason: the kids are too busy playing to fight.
It's the trip you'll all remember instead of endure - the long way taken on purpose, the detour everyone wanted. And without anyone trying, the whole journey gets logged as it happens.
"Dad, I need Wyoming. We have to take the long way."
- actual goal of the long wayPick-up-and-play, screen-light, designed for a moving car and a short attention span. No instructions required.
Spot a plate, tap the state, watch it stamp onto the map. Fifty-one to find - and a reason to take the scenic route.
the headline eventA board of things to find out the window - a red barn, a water tower, a cow. Snap it, mark it, chase the line.
first to bingo winsHunt for road signs, landmarks and roadside oddities - the giant dinosaur, the "Welcome to" marker, mile zero.
eyes up, kidsRegion-aware questions that match where you actually are. The kids learn the country without noticing they did.
local knowledgeWhen you get home, Switchback lays out the whole journey - the route, the photos, the plates you caught, who won what - as a printed keepsake book. Real paper, on a shelf, pulled down and re-read for years. The trip your kids helped make, in something they can hold - not another folder of photos no one ever opens again.
Order one only if you want it - the trip's yours either way.
Free to play, a one-time unlock if you want the rest, and an optional book at the end. That's the whole model.
No subscription, ever. Promise.
You pay us at most once - never with your data, never with your attention. Switchback is built privacy-first, on purpose, from the first line of code.
Your trip lives on your device. When it syncs, it's end-to-end encrypted - we only ever hold scrambled data we can't read, and you hold the keys.
◆ The keys live on your family's devices - so only you can ever read your trip. Not us, not anyone. ◆
The TestFlight beta is open now, Summer 2026. Request your invite, help shape it from the first mile - founding families stay free for good.
Ready to install now? Get on the TestFlight
