Beta is openSummer 2026
Field Guide

Collect the
whole country.

The family road-trip companion that turns dead miles into a game kids actually ask to play.

one plate at a time →

Offline-first A keepsake book No ads, no tracking
Plate survey · Lower 48
The collection map
0/50 States stamped
Tap a state to scout it. A demo of the in-app plate hunt. Real version logs the whole trip.
try one
00At a glance

What Switchback
actually is.

Three things, in order. The whole app in thirty seconds.

The app

A road-trip companion for the whole car.

Four backseat games on iOS, and a trip that logs itself in the background while you play.

iOS Offline-first Kids ask to play
Games & trip log See the games
The promise

Your trip never becomes someone's data.

Your trip stays on your device, end-to-end encrypted when it syncs. No accounts, no ads, no tracking. You pay at most once, never with your family's data or attention.

No accounts No ads No tracking Pay once, max
The non-negotiables Read the promises
The payoff

Something to pull off the shelf in ten years.

The whole journey, laid out as a printed keepsake - the real thing on the shelf, pulled down years later.

$29 softcover $69 hardcover Optional
$29 / $69 See the book
01Why it exists

The journey was
the destination.

Somewhere between "are we there yet" and the seventh hour, the road becomes the enemy. Switchback flips it. The miles become the game - spotting plates, hunting signs, racing the photo board - and the backseat goes quiet for the right reason: the kids are too busy playing to fight.

It's the trip you'll all remember instead of endure - the long way taken on purpose, the detour everyone wanted. And without anyone trying, the whole journey gets logged as it happens.

"Dad, I need Wyoming. We have to take the long way."

- actual goal of the long way
02What you do

Four games for the long way.

Four games, no setup, no rules to read aloud over the engine noise. Open one and the backseat goes quiet on its own.

License-Plate Hunt

Spot a plate, tap the state, watch it stamp onto the map. Fifty-one to find - and a reason to take the scenic route.

the headline event

Photo / Picture Bingo

A board of things to find out the window - a red barn, a water tower, a cow. Snap it, mark it, chase the line.

first to bingo wins

Sign & Scavenger

Hunt for road signs, landmarks and roadside oddities - the giant dinosaur, the "Welcome to" marker, mile zero.

eyes up, kids

Road Trivia

Region-aware questions that match where you actually are. The kids learn the country without noticing they did.

local knowledge
03The payoff

The trip becomes
a book you hold.

When you get home, Switchback lays out the whole journey - the route, the photos, the plates you caught, who won what - as a printed keepsake book. Real paper, on a shelf, pulled down and re-read for years. The trip your kids helped make, in something they can hold - not another folder of photos no one ever opens again.

$29Softcover $69Hardcover

Order one only if you want it - the trip's yours either way.

04Pricing

Free to play. Yours to keep.

Free to play, a one-time unlock if you want the rest, and an optional book at the end. That's the whole model.

Always free
$0Download & play, forever
  • The core plate hunt & trip log
  • Each kid on their own device
  • Offline, on your device
  • Export your data anytime
One-time unlock
$5$10 down the line - buy now and your price never goes up
  • Every game & region pack
  • Badges, patches & bonus boards
  • Unlocks across all your devices
The keepsake
$29+The trip, made to keep
  • $29 softcover · $69 hardcover
  • Order only if you want one
  • A trip you can hold

No subscription, ever. Promise.

05The promises

You're the customer,
not the product.

You pay us at most once - never with your data, never with your attention. Switchback was built privacy-first on purpose, because your family's trip is yours to keep, not ours to mine.

The photos, the plates, every mile you drive - they live on your phone, and the only people who ever see them are the people in your car.

◆ When the car syncs, it's scrambled end-to-end - only your family holds the key, so no one else can ever read it. Not us. Not anyone. ◆

Offline-first Offline-first No signal? No problem. The app works fully offline.
No accounts No accounts No sign-up, no email wall. Open it and go.
No ads No ads Not one. Nothing competing for your kids' eyes.
No tracking No tracking No analytics on you. We never see your trips.
You own your data You own your data Export to PDF or plain files. One-tap delete, anytime.
The beta is open

Be a founding
family.

Turn this summer's miles into a game the backseat begs to keep playing - and a book you'll pull off the shelf in ten years. The beta's open now; founding families ride free for good.

Ride along from day one.

We read every name by hand. Founding families stay free for good.

One last thing, optional - when the trip's over, would you buy a printed keepsake book of it?

We email your invite, then we're out of your inbox. No spam, no tracking.

Invites go out in waves - the sooner you're on the list, the sooner you're driving.